Wednesday, November 7, 2012
This elegant pomade is strong on shine and soft on hold with six simple ingredients (and one fantastic fragrance). Designed to finish styles that need calming down or polishing up, Semisumo provides workability and definition without weighing hair down. Controls frizz and improves manageability. Next time you're in the salon ask your stylist to touch it, smell it and test it out on your hair!
A little history on the Sumo family.
The sumo family began with the curiosity of a Parisian Editorial Stylist in Japan. During a trip to Tokyo, Laurent Philippon was invited to a sumo wrestling match, where he became enthralled with the way sumo wrestlers wore their hair. He and his fluent traveling companion were invited "backstage" after the match to meet the man who melted a waxy compound in an iron cauldron before applying, cooling and setting the glossy black helmets of hair. Inspired by this smelly stuff, Laurent returned with a mission. Sumowax was the hard-holding result, and the flexible Sumotech soon followed as its modern offspring.
A decade later, Laurent dreamed of giving the sumo brothers a softer side for fluid styles. He imagined a wax that was strong on shine, but soft on hold. Part polish, part definition. Part fashion, part finisher. We answered his request with our first–ever pomade – part wax, part oil – named for its dual nature: Semisumo.